{"id":18307,"date":"2025-12-19T14:34:21","date_gmt":"2025-12-19T13:34:21","guid":{"rendered":"https:\/\/navarramedia.es\/?p=18307"},"modified":"2026-02-16T10:01:35","modified_gmt":"2026-02-16T09:01:35","slug":"efecto-durundatu-comercio-zona-media","status":"publish","type":"post","link":"https:\/\/navarramedia.es\/eu\/efecto-durundatu-comercio-zona-media\/","title":{"rendered":"\u00bfConoces el efecto DURUNDATU?"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.27.2&#8243; background_image=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/efecto-durundatu-2025.png&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;row&#8221; _builder_version=&#8221;4.27.2&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/durundatu-2025.jpg&#8221; title_text=&#8221;durundatu 2025&#8243; url=&#8221;https:\/\/youtu.be\/3ujbxrpU0J8&#8243; url_new_window=&#8221;on&#8221; disabled_on=&#8221;on|off|off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/efecto-durundatu-45.png&#8221; title_text=&#8221;efecto durundatu 45&#8243; url=&#8221;https:\/\/youtu.be\/3ujbxrpU0J8&#8243; url_new_window=&#8221;on&#8221; disabled_on=&#8221;off|on|on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Atenci\u00f3n, est\u00e1s en una zona donde podr\u00edas experimentar el efecto DURUNDATU<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/logo-durundatu.png&#8221; title_text=&#8221;logo durundatu&#8221; url=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/CUNA-DURUNDATU-2025.mp3&#8243; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40%&#8221; max_width=&#8221;40%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_audio audio=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/CUNA-DURUNDATU-2025.mp3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; caption_text_color=&#8221;#000000&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_layout=&#8221;light&#8221; border_radii_image=&#8221;off||||&#8221; border_color_left_image=&#8221;RGBA(255,255,255,0)&#8221; border_style_left_image=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_audio][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Mira c\u00f3mo se propaga el efecto DURUNDATU<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/3ujbxrpU0J8?si=2Pbh7LGwBrCBlAiM\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;3_5,2_5&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/durundatu-aviso.png&#8221; title_text=&#8221;durundatu aviso&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;slide&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>Durundatu<\/strong> significa &#8220;resonar&#8221;, y es que cuando compras en el pueblo, resuenas.<\/h2>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_4,1_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><strong>As\u00ed suena el efecto DURUNDATU<\/strong><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/logo-durundatu.png&#8221; title_text=&#8221;logo durundatu&#8221; url=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/CANCION-DURUNDATU-2025.mp3&#8243; url_new_window=&#8221;on&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;50%&#8221; max_width=&#8221;50%&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_audio audio=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/CANCION-DURUNDATU-2025.mp3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; title_text_color=&#8221;#000000&#8243; caption_text_color=&#8221;#000000&#8243; background_color=&#8221;RGBA(255,255,255,0)&#8221; background_layout=&#8221;light&#8221; link_option_url=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/CANCION-DURUNDATU-2025.mp3&#8243; border_radii_image=&#8221;off||||&#8221; border_color_left_image=&#8221;RGBA(255,255,255,0)&#8221; border_style_left_image=&#8221;none&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_audio][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\">Resuena la vida que se genera cuando compras en la Zona Media y resuena tu gesto, que es un efecto llamada para que otras personas hagan sus compras en comercios de proximidad.<\/h3>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Estas Navidades, d\u00e9jate llevar por el efecto Durundatu y compra en el comercio local de la Zona Media.<\/h2>\n<p>[\/et_pb_text][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/boton-durundatu.png&#8221; title_text=&#8221;bot\u00f3n durundatu&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;flip&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][et_pb_divider show_divider=&#8221;off&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_divider][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/Cartel-Digital-DURUNDATU-2025-scaled.png&#8221; title_text=&#8221;Cartel Digital &#8211; DURUNDATU 2025&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; animation_style=&#8221;fade&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>\u00bfConoces el efecto DURUNDATU? Durundatu significa \u00abresonar\u00bb, y es que cuando compras en la Zona Media de Navarra, resuenas: tu gesto es un efecto llamada para que otras personas hagan sus compras en comercios de proximidad.<\/p>\n","protected":false},"author":23,"featured_media":18243,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1592,17,612,1445],"tags":[1491,608,1489,1490,1492],"class_list":["post-18307","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-comercio","category-red-comercio-rural","category-slider-home","tag-comercio-navarra-media","tag-comercio-rural","tag-durundatu","tag-efecto-durundatu","tag-erdialdeko-markataritza"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/18307","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/comments?post=18307"}],"version-history":[{"count":6,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/18307\/revisions"}],"predecessor-version":[{"id":18317,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/18307\/revisions\/18317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/media\/18243"}],"wp:attachment":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/media?parent=18307"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/categories?post=18307"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/tags?post=18307"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}