{"id":16930,"date":"2025-09-03T08:48:50","date_gmt":"2025-09-03T06:48:50","guid":{"rendered":"https:\/\/navarramedia.es\/?p=16930"},"modified":"2026-02-16T10:07:34","modified_gmt":"2026-02-16T09:07:34","slug":"formaciones-gratuitas-tierra-oportunidades-2025-zona-media","status":"publish","type":"post","link":"https:\/\/navarramedia.es\/eu\/formaciones-gratuitas-tierra-oportunidades-2025-zona-media\/","title":{"rendered":"Formaciones gratuitas para negocios y personas emprendedoras de Zona Media: refuerza tus competencias digitales"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3><span style=\"font-weight: 400;\">Desde el <\/span><b>Consorcio de la Zona Media<\/b><span style=\"font-weight: 400;\">, dentro del programa <\/span><b>Tierra de Oportunidades 2025 de \u201cCaixaBank\u201d<\/b><span style=\"font-weight: 400;\">, queremos acompa\u00f1arte en el crecimiento de tu proyecto. Por eso hemos dise\u00f1ado un <strong>plan de formaci\u00f3n gratuito<\/strong>, pensado para darte herramientas \u00fatiles y pr\u00e1cticas que podr\u00e1s aplicar desde el primer d\u00eda. <\/span><\/h3>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/forms.gle\/mJwvyHKCQFugXrJi6&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Ap\u00fantate gratis| Izena ematea&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size=&#8221;30px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery gallery_ids=&#8221;16964,16965&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h4><span style=\"font-weight: 400;\">Septiembre es la vuelta al cole, y eso lo convierte en un momento ideal para que sumes nuevas herramientas y conocimientos que pueden ayudarte en tu negocio. Tanto si ya tienes un negocio aqu\u00ed como si est\u00e1s pensando en ponerlo en marcha, estos talleres son para ti.<\/span><\/h4>\n<h4><span style=\"font-weight: 400;\">Hemos preparado <\/span><b>tres sesiones presenciales gratuitas<\/b><span style=\"font-weight: 400;\"> en nuestra sede de Olite\/Erriberri, que combinan teor\u00eda y pr\u00e1ctica. Estar\u00e1n dinamizadas por profesionales de la comunicaci\u00f3n y el marketing y este es el plan:<\/span><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xf002;||fa||900&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>Taller 1 \u2013 <span style=\"font-weight: 400;\">24 de septiembre<\/span><\/b><\/h3>\n<h2 style=\"text-align: center;\"><b>Estrategia online: presencia y visibilidad<\/b><\/h2>\n<h4 style=\"text-align: center;\"><strong>Te ayudaremos a entender los pilares del marketing digital: c\u00f3mo es el ecosistema digital, las bases de tu p\u00e1gina web hasta el posicionamiento SEO y SEM, pasando por el uso de herramientas como Google Ads o Google My Business.<\/strong><\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#xe605;||divi||400&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>Taller 2 \u2013 <span style=\"font-weight: 400;\">15 de octubre<\/span><\/b><\/h3>\n<h2 style=\"text-align: center;\"><strong>Redes sociales: contenido y estrategia<\/strong><\/h2>\n<h4 style=\"text-align: center;\">Trabajaremos en c\u00f3mo crear contenidos eficaces para redes sociales, producir material audiovisual con herramientas accesibles y definir una estrategia adaptada a tu p\u00fablico y negocio.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_icon font_icon=&#8221;&#x76;||divi||400&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_icon][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h3 style=\"text-align: center;\"><b>Taller 3 \u2013 <span style=\"font-weight: 400;\">12 de noviembre<\/span><\/b><\/h3>\n<h2 style=\"text-align: center;\"><b>Comunicaci\u00f3n y discurso de ventas<\/b><\/h2>\n<h4 style=\"text-align: center;\">Te daremos claves para comunicar con claridad y seguridad: mejorar tu discurso de ventas, t\u00e9cnicas efectivas como el elevator pitch y aprender a hablar a c\u00e1mara para generar confianza en v\u00eddeos y redes.<\/h4>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_button button_url=&#8221;https:\/\/forms.gle\/mJwvyHKCQFugXrJi6&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Ap\u00fantate gratis | Izena ematea&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; button_text_size=&#8221;30px&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<blockquote>\n<h4 style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00bfTienes dudas? <a href=\"https:\/\/navarramedia.es\/contacto\/\" target=\"_blank\" rel=\"noopener\">Cont\u00e1ctanos<\/a>. Estamos aqu\u00ed para acompa\u00f1arte, darte apoyo real y ofrecerte recursos que fortalezcan tu negocio en un entorno cada vez m\u00e1s digital <\/span><\/h4>\n<\/blockquote>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/tierra-op.png&#8221; title_text=&#8221;tierra op&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_gallery gallery_ids=&#8221;16964,16965&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_gallery][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Formaciones gratuitas para negocios y personas emprendedoras de Zona Media: refuerza tus competencias digitales <\/p>\n","protected":false},"author":23,"featured_media":16962,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1592,24,1445,1311],"tags":[1318,1097,1421,1310],"class_list":["post-16930","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-formacion","category-slider-home","category-tierra-de-oportunidades","tag-caixabank","tag-estudio-cayena","tag-formaciones-gratuitas-zona-media","tag-tierra-de-oportunidades-2025"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/16930","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/comments?post=16930"}],"version-history":[{"count":10,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/16930\/revisions"}],"predecessor-version":[{"id":16976,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/16930\/revisions\/16976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/media\/16962"}],"wp:attachment":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/media?parent=16930"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/categories?post=16930"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/tags?post=16930"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}