{"id":15836,"date":"2025-04-02T10:05:08","date_gmt":"2025-04-02T08:05:08","guid":{"rendered":"https:\/\/navarramedia.es\/?p=15836"},"modified":"2026-02-16T10:18:57","modified_gmt":"2026-02-16T09:18:57","slug":"ayudas-pymes-turisticas-2025","status":"publish","type":"post","link":"https:\/\/navarramedia.es\/eu\/ayudas-pymes-turisticas-2025\/","title":{"rendered":"Ayudas para mejorar la competitividad de las PYMES tur\u00edsticas 2025"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.23.4&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h3 style=\"text-align: justify;\"><b><span style=\"font-weight: 400;\">El plazo de solicitud de las ayudas est\u00e1 abierto hasta el <strong>22 <\/strong><\/span>abril<\/b><span style=\"font-weight: 400;\"> del 2025<\/span><\/h3>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p><span style=\"font-weight: 400;\">El Servicio de Ordenaci\u00f3n, Gesti\u00f3n y Calidad del Turismo del Gobierno de Navarra ha\u00a0 convocado las Subvenciones para la mejora de la competitividad\u00a0 de las PYMES tur\u00edsticas inscritas en el <\/span><a href=\"https:\/\/www.navarra.es\/es\/tramites\/on\/-\/line\/registro-de-turismo\"><span style=\"font-weight: 400;\">Registro de Turismo de Navarra<\/span><\/a><span style=\"font-weight: 400;\"> 2025, con una dotaci\u00f3n presupuestaria de 695.851 euros.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El objetivo de estas ayudas es la\u00a0 <\/span><b>modernizaci\u00f3n y la adaptaci\u00f3n de las instalaciones e infraestructuras tur\u00edsticas<\/b><span style=\"font-weight: 400;\"> a las necesidades y gustos de la clientela actual para mejorar la capacidad competitiva del sector y, por tanto, de Navarra como destino tur\u00edstico.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/ayudas-pymes-turisticas-2025-scaled.jpg&#8221; title_text=&#8221;ayudas pymes tur\u00edsticas 2025&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_button button_url=&#8221;https:\/\/www.navarra.es\/es\/tramites\/on\/-\/line\/subvenciones-para-la-mejora-de-la-competitividad-de-las-pymes-turisticas-inscritas-en-el-registro-de-turismo-de-navarra&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Ficha de la ayuda&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][et_pb_button button_url=&#8221;https:\/\/bon.navarra.es\/es\/anuncio\/-\/texto\/2025\/62\/9&#8243; url_new_window=&#8221;on&#8221; button_text=&#8221;Bases de la convocatoria&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; box_shadow_style=&#8221;preset2&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_countdown_timer title=&#8221;Solicita la subvenci\u00f3n&#8221; date_time=&#8221;2025-04-22 23:59&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_countdown_timer][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #7cc68d;\"><strong>\u00bfQui\u00e9n puede solicitar la ayuda?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Los siguientes establecimientos inscritos en Registro de Turismo de Navarra con anterioridad al <\/span><b>1 de octubre del 2024.<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establecimientos hoteleros (hoteles, hostales y pensiones).<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Casas rurales.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Apartamentos tur\u00edsticos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Campamentos de turismo.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Albergues tur\u00edsticos.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agencia de viaje.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Empresas de turismo activo y\/o cultural.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Establecimientos de restauraci\u00f3n.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Para poder optar a la subvenci\u00f3n ser\u00e1 necesario haber realizado el cuestionario de autoevaluaci\u00f3n para determinar su grado de madurez digital, a trav\u00e9s de la plataforma online\u00a0 <\/span><a href=\"https:\/\/turismo.labtdnavarra.com\/\"><span style=\"font-weight: 400;\">https:\/\/turismo.labtdnavarra.com\/ <\/span><\/a><span style=\"font-weight: 400;\">entro del proyecto de laboratorio de transformaci\u00f3n digital de empresas de turismo, promovido por la Direcci\u00f3n General de Turismo. <\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #7cc68d;\"><strong>\u00bfQu\u00e9 inversiones son subvencionables?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las siguientes:\u00a0<\/span><strong><\/strong><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obras de reforma para mejorar la accesibilidad.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obras de reforma para el aumento y el mantenimiento de la categor\u00eda.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inversiones dirigidas a mejorar las instalaciones y\/o servicios cicloturista.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adecuaci\u00f3n y creaci\u00f3n de \u00e1reas de pernocta.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adquisici\u00f3n de mobiliario y equipamiento.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Inversiones de desarrollo tecnol\u00f3gico.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Obras de reforma, renovaci\u00f3n, acondicionamiento y mejora de las piscinas<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #7cc68d;\"><strong>\u00bfCu\u00e1l es el plazo de ejecuci\u00f3n de esas inversiones?<\/strong><\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ser\u00e1n subvencionables las inversiones realizadas, facturadas y abonadas entre el <\/span><b>15 de octubre de 2024 y el 30 de septiembre de 2025.<\/b><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #7cc68d;\"><strong>\u00bfCu\u00e1nta ayuda me corresponde?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El importe de la subvenci\u00f3n ser\u00e1 del 35% sobre el importe de la inversi\u00f3n subvencionable (IVA excluido) con una <strong>cuant\u00eda m\u00e1xima de 35.000 euros.\u00a0\u00a0<\/strong><\/span><\/p>\n<p><span style=\"font-weight: 400;\">Importe de inversi\u00f3n m\u00ednima seg\u00fan tipolog\u00eda y tama\u00f1o de empresa:<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/Ayuda-pymes-turisticas-2025.jpg&#8221; title_text=&#8221;Ayuda pymes tur\u00edsticas 2025&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #7cc68d;\"><strong>\u00bfCu\u00e1ndo puedo solicitar las ayudas?<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">El plazo para la presentaci\u00f3n de las solicitudes es del d\u00eda <\/span><b>28\/03\/2025 al 22\/04\/2025<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"color: #7cc68d;\"><strong>R\u00e9gimen de concesi\u00f3n de las ayudas.<\/strong><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Las subvenciones previstas en esta convocatoria siguen el procedimiento de concesi\u00f3n en r\u00e9gimen de concurrencia competitiva, seg\u00fan los <\/span><b>criterios<\/b><span style=\"font-weight: 400;\"> se\u00f1alados en la <\/span><b>Base 8<\/b><span style=\"font-weight: 400;\"> de la convocatoria.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #7cc68d;\"><strong>\u00bfQuieres saber m\u00e1s?<\/strong><\/span><\/h2>\n<p style=\"font-weight: 400; text-align: center;\"><span style=\"font-weight: 400;\">Cont\u00e1ctanos escribiendo a<\/span><b>\u00a0<\/b><a href=\"mailto:consorcio@navarramedia.org\"><b>consorcio@navarramedia.org\u00a0<\/b><\/a><span style=\"font-weight: 400;\">o llamando al\u00a0tel\u00e9fono\u00a0<\/span><b>948 740 739<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>Esta entrada es un resumen de la convocatoria, si vas a presentarte, consulta las bases completas de la ayuda al comienzo de la p\u00e1gina.<\/em><\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/navarramedia.es\/wp-content\/uploads\/BANNER-PLAN-ACTIVACION-logo-CDZM.png&#8221; title_text=&#8221;BANNER PLAN ACTIVACI\u00d3N logo CDZM&#8221; _builder_version=&#8221;4.27.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n<span class=\"et_bloom_bottom_trigger\"><\/span>","protected":false},"excerpt":{"rendered":"<p>Ya puedes solicitar las ayudas para mejorar la competitividad de las PYMES tur\u00edsticas 2025 en Navarra, \u00bfte echamos una mano?<\/p>\n","protected":false},"author":23,"featured_media":15839,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","footnotes":""},"categories":[13,14,15,1592,988],"tags":[59,1203,1204,207],"class_list":["post-15836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ayudas","category-ayudas-de-gobierno-de-navarra","category-ayudas-de-turismo","category-blog","category-plan-de-activacion-socioeconomica-zona-media","tag-asesoramiento","tag-ayudas-turismo-navarra","tag-pyme-turistica-navarra","tag-zona-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/15836","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/comments?post=15836"}],"version-history":[{"count":2,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/15836\/revisions"}],"predecessor-version":[{"id":15841,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/posts\/15836\/revisions\/15841"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/media\/15839"}],"wp:attachment":[{"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/media?parent=15836"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/categories?post=15836"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/navarramedia.es\/eu\/wp-json\/wp\/v2\/tags?post=15836"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}